Original Jams is poised for a colorful comeback next spring.
The iconic surf brand, which reached its peak in the Eighties, has been revived by new investors, who have given a fresh spin to the line famous for its vivid floral prints. Under the aegis of Santa Monica, Calif.-based Bedrock Creative Office, Original Jams will be back in stores for spring 2014 with a full lineup of men’s and women’s swimwear and casual sportswear — all inspired by those Hawaiian prints.
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