NEW YORK — Original Penguin has opened a flagship in a high-traffic location in NoHo here designed to appeal to the Millennial customer.
The store, at 654 Broadway at Bond Street, in the heart of the New York University campus, measures 2,800 square feet and replaces a smaller unit on Greene Street in SoHo. The company also operates a store farther uptown near Bryant Park.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"