with contributions from Kira Cole and Sarah Tooker
 on August 1, 2012

The technology race is on at Outdoor Retailer.

With the selling season for spring and summer 2013 starting well before the trade expo opens its four-day run today at the Salt Palace Convention Center in Salt Lake City, Outdoor Retailer has developed into a showcase for brands to trot out their latest innovations to make outdoor apparel cooler, lighter, airier and just all around better. Retailers and brands are hoping the spate of breakthroughs will convince consumers they should freshen up their outdoor wardrobes.

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