By  on April 24, 2014

LOS ANGELES — Under new leadership, Patagonia Inc. is adopting omnichannel into its business strategy this year along with two other buzzwords garnering attention in the apparel industry: fair trade and venture capital.

A pioneer in unconventional business practices, the outdoor apparel and equipment specialist is launching a fair trade clothing line for women as well as a new venture capital fund to help environmentally minded startups.

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