By  on August 7, 2009

Pendleton may never be a megabrand, but there’s something reassuring in its longevity, recognizable looks and detachment from private equity plays as a sixth-generation family-owned and -operated business.

The 100-year-old Pendleton has an authentic image built upon classic wool plaids, pleated skirts, Western wear and Native American-inspired, jacquard-patterned blankets that trace back to the company’s origins. Even those Elmer Fudd-ish “timber” caps with fold-down earflaps have transcended from hillbilly to urban appeal.

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