By  on August 7, 2009

Pendleton may never be a megabrand, but there’s something reassuring in its longevity, recognizable looks and detachment from private equity plays as a sixth-generation family-owned and -operated business.


The 100-year-old Pendleton has an authentic image built upon classic wool plaids, pleated skirts, Western wear and Native American-inspired, jacquard-patterned blankets that trace back to the company’s origins. Even those Elmer Fudd-ish “timber” caps with fold-down earflaps have transcended from hillbilly to urban appeal.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus