Pendleton may never be a megabrand, but there’s something reassuring in its longevity, recognizable looks and detachment from private equity plays as a sixth-generation family-owned and -operated business.
The 100-year-old Pendleton has an authentic image built upon classic wool plaids, pleated skirts, Western wear and Native American-inspired, jacquard-patterned blankets that trace back to the company’s origins. Even those Elmer Fudd-ish “timber” caps with fold-down earflaps have transcended from hillbilly to urban appeal.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)