The Grammy-winning musician has entered into a partnership with Bionic Yarn, a two-year-old textile firm based in New York dedicated to developing environmentally sustainable fabrics. In this new role, Williams is both an owner and investor in the company, as well as an ambassador and spokesman for the brand. Williams has been on an acquisition spree lately: last week, he was spotted at Art Basel Miami, where sources said he snapped up a work by Takashi Murakami. (For more on the Miami scene, see page 4.)
Bionic Yarn engineers, markets and manufactures premium yarns and fabrics using fibers comprised of recycled plastic bottles. The company’s primary applications include backpacks, luggage, handbags, activewear, outdoor apparel, workwear, casual apparel, denim, footwear and home furnishings. Bionic Yarn already has corporate partnerships with companies including Cole Haan, End Star, Billionaire Boys Club and Ice Cream (which Williams owns with Japanese fashion star Nigo), Prana, Mission Playground and Sophomore.
“I’m so interested in the technology behind this,” Williams told WWD of his decision to become a partner in Bionic Yarn. “I’m also very concerned about the environment and want to make a conscious effort to make it better.”
Williams said he will work hard to get the word out about the importance of utilizing the sustainable fabric and is working with his partner, Tyson Toussant, to develop textiles.
“We were just looking at this new canvas that is amazing,” he said. “Basically, the denim is still denim, the cotton is still cotton. The process to make the Bionic Yarn makes it extremely durable and gives it a really luxurious feel. When Nigo’s team — my partners at BBC/Ice Cream — felt the Bionic Yarn cotton, they couldn’t believe how smooth it feels.” Nigo also owns the trendy Japanese brand A Bathing Ape.
According to company research, more than 60 million plastic bottles go from the consumer to landfills and incinerators each day. Bionic Yarn’s mission is to preserve and protect the environment by creating these high-performance recycled fabrics to be used to create everyday items. The average piece of luggage made of Bionic Yarn contains 18 (1 liter) recycled plastic water bottles and the average pair of jeans made of the fabric contains seven recycled plastic beverage bottles.
“Our goal is to be the go-to fabric supplier,” Williams said. “We want to provide quality fabrics that happen to also be sustainable. We want to do everything from high-end luggage, to high-end denim, to university caps and gowns to Parks Department uniforms. It’s a plus that the fabric brings environmentalism to a whole new level.”
Besides these partnerships with Bionic Yarn and the Billionaire Boys Club and Ice Cream brands, Williams also partnered with Louis Vuitton earlier this year when he collaborated on a fine jewelry line and a collection of sunglasses.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)