By  on September 30, 2010

Phyto, the hair care brand owned by Paris-based Alès Groupe, is phasing out a pair of hair-thickening products for men called Phytoaxil and rolling out a new duo called Phytolium 4.

Phytolium, which comprises a shampoo and scalp treatment and is meant to combat male pattern baldness, takes its name from the four proprietary botanical ingredients used in its formulations.

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