MILAN — Having launched its online portal, e-Pitti, through Fiera Digitale in June 2011, trade producer Pitti Immagine is analyzing how exhibitors and buyers at the Pitti Uomo, Pitti W and Pitti Bimbo fairs interact with the online fairs and showrooms, with the goal of fine-tuning and expanding available services.
So far, e-Pitti has grown rapidly, with 50,000 visits in January, nearly triple the site’s 18,000 visits last June. About 9,000 products were on display through 65,000 photographs and 1,200 videos.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"