PVH Corp. has big plans for the underwear and loungewear division in 2013 — and that’s not counting the impending addition of the Calvin Klein underwear label to the stable.
“Underwear has been a very healthy business for a while,” said Mitchell Lechner, president of the PVH Dress Furnishings Group. “It’s been the strongest segment of furnishings for over a year. The men’s wear industry is becoming more aware of the opportunities and importance of the men’s underwear category. Underwear provides the male consumer an opportunity to add an element to his wardrobe that complements his style and personality.”
According to The NPD Group, men’s underwear sales this year are up 6.7 percent through October.
To take advantage of the growth, PVH is planning several launches and product extensions for 2013. Although Lechner could not discuss Calvin Klein underwear since the corporation’s $2.9 billion acquisition of Warnaco Group Inc., the holder of the Calvin Klein underwear license, is still pending, that addition is expected to further boost the company’s underwear business. Calvin notwithstanding, PVH is planning a new “soft-hand program” launch for Chaps; an expanded fashion boxer program for Izod; more technical fabrications under the Michael Kors brand, including a new cotton Modal program, and a stretch program for Van Heusen.
The Tommy Hilfiger brand is putting its muscle behind loungewear and boys’ wear, both of which will launch for spring, Lechner said. Bright oranges, blues and greens will give life to the label, he said. Exploded plaids in woven boxers, fun colorful prints and boxer briefs in blues and grays will also be offered.
Lechner said American men used to be “tighty whitey guys,” but now technical fabrics and saturated colors have transformed the category into “lifestyle product.” This translates into loungewear, too. “Because of the technical fabrics, he can just run out for coffee or to walk the dog and be comfortable in what he’s wearing.”
Lechner said in the past, “function and fit were the main reason men would purchase certain brands of underwear. But we are also seeing a shift in buying patterns. Today’s consumer crosses silhouette lines as well as varied colors, patterns and fabrications. It’s a real positive move for the industry.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)