By  on January 19, 2012

A new men’s underwear item will be hitting stores in early February: Quick Draw Fly underwear by Tommy John.

The styles, which will feature a brief, a trunk and a boxer brief priced from $25 to $32, are designed with a horizontal fly with “fewer layers,” explained designer Tom Patterson, who launched his first Second Skin collection in 2009 with an undershirt that does not ride up. “Most flies in the market are either vertical or horizontal, but with a lot more layers. This new design is lighter in weight with fewer layers for functionality,” said Patterson. All packaging will feature the Quick Draw Fly tag line and an online and in-store marketing campaign is in the works. The styles, in sizes S to XXL, will be rendered in MicroModal spandex and blends of polyester and spandex, one with mesh for ventilation. In addition to black and white, colors include navy, red and royal blue.

Wholesale sales for Tommy John men’s underwear and T-shirts totaled $1.5 million in 2011 and sales are projected to exceed $4 million with the new product launch.

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