Randa Accessories has inked new licensesfor the Signature by Levi Strauss & Co. brand, in addition to the EckoUnltd., Marc Ecko Cut & Sew and Avirex brands, all owned by Marc EckoEnterprises.
The Signature by Levi Stauss & Co.license is for men’s belts, wallets, small leather goods, gifts, backpacks andbags, which will be sold into the mass channel beginning this fall. Ticketedprices will be between $29 and $49, but the promotional nature of the businessmeans most product will go out the door under $20. Randa Accessories is thelongtime licensee for the Levi’s and Dockers brands, also owned by Levi Strauss& Co.
“It is an important addition to ourportfolio and an integral part of our marketing strategy,” said David Katz,senior vice president and chief marketing officer at Randa Accessories.
The Ecko Unltd., Marc Ecko Cut & Sewand Avirex licenses are for men’s ties, pocket squares, belts, wallets,suspenders, bandanas, travels kits and manicure kits. The three brands will be soldat department stores, including Macy’s, Dillard’s, Belk, Bon-Ton andGottschalks beginning this fall. The brands join Ben Sherman and OriginalPenguin in Randa Accessories’ young men’s division.
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