When it comes to the Kardashian family, Rob is the shrinking violet — at least by Kardashian standards.
“I’m the more low-key one,” he said, “but we’re all pretty loud.”
Early next month, Kardashian will be shouting about his newest venture, Arthur George, a collection of men’s socks that will launch at Neiman Marcus on Nov. 9. The retailer has the exclusive for two months, at which point distribution will be opened up. Women’s and juniors socks will be available online following the Neiman’s exclusivity period.
“Socks are something I’ve always been passionate about,” he said. “I have friends who own streetwear companies and they ask me to pick out anything I want and I only go for the socks.”
He said the name of the line is a blending of his own middle name, Arthur, and his father’s, George. “I wanted to stay away from using my last name,” he said. “The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you. We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”
The line of 100 percent Egyptian cotton socks, each pair of which will retail for $30, features lively patterns and colors that were designed by the company’s in-house design team and approved by Kardashian. “I tell them what I’m envisioning and we work on it,” he said.
Kardashian, who has a business degree from the University of Southern California, is serious about making Arthur George a success and doesn’t look at it as just another celebrity line. He’s busy trying to learn the ins and outs of the business, from design and manufacturing to sales. He hinted an apparel collection may not be far behind. “I’m keeping that under wraps for now, but it would be under a completely different name,” he said.
“Ralph Lauren started with ties and I want to emulate that,” he said. “But I’m starting small and I don’t want to fail. And socks is where it begins.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia