When it comes to the Kardashian family, Rob is the shrinking violet — at least by Kardashian standards.
“I’m the more low-key one,” he said, “but we’re all pretty loud.”
Early next month, Kardashian will be shouting about his newest venture, Arthur George, a collection of men’s socks that will launch at Neiman Marcus on Nov. 9. The retailer has the exclusive for two months, at which point distribution will be opened up. Women’s and juniors socks will be available online following the Neiman’s exclusivity period.
“Socks are something I’ve always been passionate about,” he said. “I have friends who own streetwear companies and they ask me to pick out anything I want and I only go for the socks.”
He said the name of the line is a blending of his own middle name, Arthur, and his father’s, George. “I wanted to stay away from using my last name,” he said. “The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you. We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”
The line of 100 percent Egyptian cotton socks, each pair of which will retail for $30, features lively patterns and colors that were designed by the company’s in-house design team and approved by Kardashian. “I tell them what I’m envisioning and we work on it,” he said.
Kardashian, who has a business degree from the University of Southern California, is serious about making Arthur George a success and doesn’t look at it as just another celebrity line. He’s busy trying to learn the ins and outs of the business, from design and manufacturing to sales. He hinted an apparel collection may not be far behind. “I’m keeping that under wraps for now, but it would be under a completely different name,” he said.
“Ralph Lauren started with ties and I want to emulate that,” he said. “But I’m starting small and I don’t want to fail. And socks is where it begins.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
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“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
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BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye