NEW YORK — Saks Fifth Avenue has been a favorite launching pad for designer fragrances for years but, come fall, the specialty retailer will debut an unfamiliar brand: its own.
Created in conjunction with the boutique perfume house Bond No. 9, Saks for Him and Saks for Her made their first appearance last week at an editors' preview. Both Laurice Rahmé, Bond's founder and CEO, and Deborah Walters, Saks' senior vice-president of fragrance, were on hand to introduce the scents, calling the partnership a new direction in upscale retailing and a new genre in luxury fragrances.
"This will allow our customer across the country to experience the quintessential Saks Fifth Avenue scent," Walters said. "[We're] thrilled to be part of a unique fragrance collection."
The fragrances are a continuation of the close relationship between Saks and Bond No. 9. The retailer launched Bond fragrances exclusively in their major branches in 2004 and continues to be Bond's only retail partner in the U.S.
"We've done so well with Bond, it gave me the idea to collaborate," Walters said. "I took the idea to Laurice and she immediately agreed to it."
Saks for Him also stands as the first men's scent for both Saks and Bond. The luxury retailer carried its own women's fragrance in the 1970s. Bond No. 9 had previously marketed all its scents as unisex. "With Saks, it was natural [to make a men's scent]," said Rahmé. "They have a men's store and a women's store. We have to follow their profile."
Rahmé described the men's scent as "classic but not boring." Top notes include chili, black pepper, cardamom and bergamot. The juice's heart is incense while the base consists of guiac wood and amber.
Bond's traditional star-shaped bottle was used for the flacon, but the design shows off the retailer's new logo: four quadrants containing super-magnified letters of the word "Saks" in the retailer's signature script. Saks for Him features white lettering on a black background. Saks for Her, black lettering on a white background.
Walters said the fragrances are part of a larger initiative at Saks to produce branded merchandise featuring the new logo, which the retailer calls "Saks DNA." The company has already placed bags and desk accessories in stores, and is currently working on apparel. "This is the start of a major category for us," Walters said.
Bond No. 9 is known for naming its scents after New York neighborhoods and landmarks. Their 28 fragrances include Nuits de Noho, Fashion Avenue, Little Italy and Riverside Drive. "We didn't have a Fifth Avenue fragrance," said Rahmé. "Now we do."
Saks for Him, which will launch in the company's 54 stores worldwide in September, will be available in two sizes: a 3.4-oz eau de parfum for $185 and a 1.7-oz version for $125. Saks for Her will launch in October.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)