NEW YORK — Saks Fifth Avenue has been a favorite launching pad for designer fragrances for years but, come fall, the specialty retailer will debut an unfamiliar brand: its own.
Created in conjunction with the boutique perfume house Bond No. 9, Saks for Him and Saks for Her made their first appearance last week at an editors' preview. Both Laurice Rahmé, Bond's founder and CEO, and Deborah Walters, Saks' senior vice-president of fragrance, were on hand to introduce the scents, calling the partnership a new direction in upscale retailing and a new genre in luxury fragrances.
"This will allow our customer across the country to experience the quintessential Saks Fifth Avenue scent," Walters said. "[We're] thrilled to be part of a unique fragrance collection."
The fragrances are a continuation of the close relationship between Saks and Bond No. 9. The retailer launched Bond fragrances exclusively in their major branches in 2004 and continues to be Bond's only retail partner in the U.S.
"We've done so well with Bond, it gave me the idea to collaborate," Walters said. "I took the idea to Laurice and she immediately agreed to it."
Saks for Him also stands as the first men's scent for both Saks and Bond. The luxury retailer carried its own women's fragrance in the 1970s. Bond No. 9 had previously marketed all its scents as unisex. "With Saks, it was natural [to make a men's scent]," said Rahmé. "They have a men's store and a women's store. We have to follow their profile."
Rahmé described the men's scent as "classic but not boring." Top notes include chili, black pepper, cardamom and bergamot. The juice's heart is incense while the base consists of guiac wood and amber.
Bond's traditional star-shaped bottle was used for the flacon, but the design shows off the retailer's new logo: four quadrants containing super-magnified letters of the word "Saks" in the retailer's signature script. Saks for Him features white lettering on a black background. Saks for Her, black lettering on a white background.
Walters said the fragrances are part of a larger initiative at Saks to produce branded merchandise featuring the new logo, which the retailer calls "Saks DNA." The company has already placed bags and desk accessories in stores, and is currently working on apparel. "This is the start of a major category for us," Walters said.
Bond No. 9 is known for naming its scents after New York neighborhoods and landmarks. Their 28 fragrances include Nuits de Noho, Fashion Avenue, Little Italy and Riverside Drive. "We didn't have a Fifth Avenue fragrance," said Rahmé. "Now we do."
Saks for Him, which will launch in the company's 54 stores worldwide in September, will be available in two sizes: a 3.4-oz eau de parfum for $185 and a 1.7-oz version for $125. Saks for Her will launch in October.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews