By  on May 18, 2007

NEW YORK — Saks Fifth Avenue has been a favorite launching pad for designer fragrances for years but, come fall, the specialty retailer will debut an unfamiliar brand: its own.

Created in conjunction with the boutique perfume house Bond No. 9, Saks for Him and Saks for Her made their first appearance last week at an editors' preview. Both Laurice Rahmé, Bond's founder and CEO, and Deborah Walters, Saks' senior vice-president of fragrance, were on hand to introduce the scents, calling the partnership a new direction in upscale retailing and a new genre in luxury fragrances.

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