By  on June 10, 2013

Sam Ben-Avraham is bringing his knack for specialized trade shows to the beach — literally. Next month, the serial trade show founder will launch a new swimwear platform in Miami, called Cabana, with partner Janet Wong. The show will host about 45 upscale brands in a 15,000-square-foot tent on a stretch of oceanfront sand between the W South Beach and the Setai Miami Beach hotels.

Running July 20 to 22, Cabana will host brands including Mara Hoffman, Tori Praver, Calypso St. Barth, Miguelina, Sundek, Bantu, Venroy and Liya Kebede’s Lemlem.

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