In a move to create a full lifestyle brand, Saturday Surf is expanding into leather accessories.
The sportswear brand will unveil a collection of wallets and belts at its four stores — two in New York City, two in Japan — on Wednesday as well as at select retailers including American Rag, Tenoversix, Totokaelo in Seattle, Incu in Australia, and Mint in Russia.
“Our goal is to really curate the shopping experience when you come into a Saturdays retail location,” said Morgan Collett, a cofounder. “The evolution of the brand spawns from what we like to dress in. Like everything, Saturdays has grown organically from Day One as our clothing progressed and our interest progressed.”
The cowhide leather wallets and belts, all sourced and manufactured in China, will be offered in three colors: tan, black and oxblood. Collett said the color scheme complements the brand’s fall collection. Price points for the wallets range from $45 for a card holder to $90 for a full-zip wallet. The belts will retail for $88.
“With the wallets, we really went through the touch and the feel of them,” he said. “It was over a six-month process until we got it right.”
Collett said Saturdays is also expanding its eyewear offering with eight new frames, as well as footwear, with new styles in fabrics such as canvas and suede. Four new shoe styles will be introduced in the future. Footwear will retail from $95 to $200 and all styles of eyewear at $295.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast