In a move to create a full lifestyle brand, Saturday Surf is expanding into leather accessories.
The sportswear brand will unveil a collection of wallets and belts at its four stores — two in New York City, two in Japan — on Wednesday as well as at select retailers including American Rag, Tenoversix, Totokaelo in Seattle, Incu in Australia, and Mint in Russia.
“Our goal is to really curate the shopping experience when you come into a Saturdays retail location,” said Morgan Collett, a cofounder. “The evolution of the brand spawns from what we like to dress in. Like everything, Saturdays has grown organically from Day One as our clothing progressed and our interest progressed.”
The cowhide leather wallets and belts, all sourced and manufactured in China, will be offered in three colors: tan, black and oxblood. Collett said the color scheme complements the brand’s fall collection. Price points for the wallets range from $45 for a card holder to $90 for a full-zip wallet. The belts will retail for $88.
“With the wallets, we really went through the touch and the feel of them,” he said. “It was over a six-month process until we got it right.”
Collett said Saturdays is also expanding its eyewear offering with eight new frames, as well as footwear, with new styles in fabrics such as canvas and suede. Four new shoe styles will be introduced in the future. Footwear will retail from $95 to $200 and all styles of eyewear at $295.
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