NEW YORK — Saturdays Surf, the directional retailer and sportswear brand, will open its third location on Friday on the residential streets of the West Village here.
The 740-square-foot space on the corner of Waverly Place and Perry Street was formerly a restaurant. It will have a “similar aesthetic” to the company’s first store on Crosby Street in SoHo, which has been open since the summer of 2009, according to Morgan Collett, one of the founders.
“We’ve wanted to open a space in the West Village for years,” he said. “We think it is the perfect location to represent the brand and what is has evolved into. We took over the space in March and have been working on it since then. We had to gut it and start from scratch. But we made the space very Saturdays.”
Although the store won’t have a backyard like the unit on Crosby Street, there will be an espresso bar near the front serving the company’s unique blend of La Colombe coffee, and benches both inside and out so customers can hang out.
Inside, the merchandise mix will include the company’s assortment of men’s casualwear including swim trunks and graphic T-shirts, and will also include surfboards and accessories from brands such as Baxter of California grooming products, Salt sunglasses, Porter X Saturdays bags, Vans sneakers and Patagonia wet suits. The store opening will coincide with the launch of the brand’s summer apparel collection, which is carried around the world in retailers including Barneys New York, Bloomingdale’s, Ron Herman, Colette, Lane Crawford and Beams.
The new store will have an open, airy feel that is designed to appeal to those “living, working and surfing in New York City.”
Collett said that although it is “geographically quite close” to the SoHo unit, the West Village is “a completely new social environment. It’s a totally different vibe with all the restaurants and the Sunday walking.”
He said he and his partners, Josh Rosen and Colin Tunstall, “really live downtown. We spend all our time below 14th Street.” So it didn’t really enter their minds to open a store uptown. “We don’t spend time on the Upper East or Upper West Sides,” he said. “And the West Village has the aesthetic that is in line with our brand.”
In addition to the two New York City units, the company operates a store in Daikanyama, Tokyo. That location opened in March and has performed well so far, according to Collett. “It was a big, mature step for us,” he said. “But the response has been amazing.”
Collett said the brand, which is now 60 percent wholesale and 40 percent retail, has no immediate plans to add more stores. “We want to get the Village store performing efficiently and just continue what we’re doing.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)