By  on December 20, 2007

LONG BEACH, Calif. — Satisfying consumer demand for low-cost trendy fashions while pushing to adopt more environmentally friendly practices topped concerns for designers, creators of dyes and finishes and other specialists working in the denim industry at a seminar sponsored by the American Association of Textile Chemists & Colorists.

The two-day event that ended last Thursday at the Renaissance Hotel here drew about 200 representatives from companies such as premium denim brand The Stephenson Denim Finery to the athletic giant Nike Inc. Retailers such as J.C. Penney Co. Inc. and Anthropologie were on hand to view the latest developments to cut costs, improve production times and minimize the chemical-dependent denim industry's impact on the environment.

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