By  on February 6, 2013

Seven For All Mankind is putting its muscle behind the man for fall.

The Los Angeles-based premium jeanswear brand, the cash cow in VF Corp.’s contemporary brands coalition, which also houses Splendid and Ella Moss, is introducing a range of men’s jeans for the season emphasizing fit and comfort. It’s backing that effort, dubbed Luxe Performance, with a smaller range of cashmere-blend jeans, called Cashmere Denim, and the designation of a global men’s footwear licensee, GMI USA Corp.

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