NEW YORK — Shipley & Halmos has a new label on deck for spring, a vintage activewear-inspired line called S&H Athletics. Comprising casual pieces that reference classic sport styles of the Fifties and Sixties, the line includes softball T-shirts, striped tank tops, rugby shirts, garment-dyed piqué polos, satin varsity jackets, hoodies, sweatpants and gym shorts.
The line is priced 30 to 40 percent lower than the core Shipley & Halmos label, making the basics-driven range accessible to a broader audience.
“We want to celebrate all sorts of sports, not just the mainstream ones,” said Jeff Halmos, who cofounded the New York-based company with Sam Shipley five years ago. The designers are avid sports fans and play in a weekly pickup basketball game in Brooklyn Heights.
The bulk of S&H Athletics is comprised of cut-and-sew knits made in Peru, with the remainder of the collection made in the U.S. Prices are still being finalized, with polos expected to retail for about $75, sweatshirts for $95, jeans for $150 and jackets for less than $300.
The launch marks the latest designer take on vintage-inspired activewear, with Todd Snyder debuting a co-branded line with Champion earlier this year that will be in stores this fall.
An interlocked “S&H” intarsia logo adorns the fronts of S&H Athletics’ varsity jackets, while a signature pennant logo decorates the chest of polo shirts and singlets. To highlight the wide-ranging sporting interests of the designers, interior labels bear retro drawings of activities from baseball, basketball and hockey to judo, fishing and track and field.
The look books for S&H Athletics are designed as a pack of sports trading cards, replete with a stick of chewing gum.
The brand will live online at sh-athletics.com, separate from the main site at shipley-halmos.com. “We’re not going to link the sites at all. We want them to be separate brands,” said Halmos. “We didn’t set out to do just a diffusion brand. We are thinking of this as its own concept with its own Web site and social media and logos.”
To that end, the line is being sold out of the independent Timothy Heenan showrooms in New York and Los Angeles, while the main line will continue to be sold out of the Shipley & Halmos showroom in the company’s duplex headquarters in SoHo here. The original Shipley & Halmos label is in about 100 doors globally, including Barneys New York, Nordstrom, Bloomingdale’s, Ron Herman, Odin, Confederacy, Isetan and South Korea’s Beaker.
Retailers will get their first look at S&H Athletics at the Capsule trade shows in Paris, Berlin, New York and Las Vegas this summer.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia