By  on March 26, 2009

A moment of red-carpet anxiety led Pierre André Senizergues, the founder of skate brand Etnies, to launch his newest venture, C-PAS, a line of contemporary eco-apparel.

The entrepreneur needed a tuxedo to wear to the 2007 Cannes International Film Festival, where he was promoting “The 11th Hour,” an environmental documentary starring Leonardo DiCaprio that he had helped finance. The trouble was, Senizergues couldn’t find anything that reflected the movie’s message of sustainable living. So he designed his own green tux, fashioned from organic wool and trimmed in a shiny synthetic made from recycled cassette tapes.

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