SHANGHAI — SpinExpo Shanghai has moved beyond its core to keep pace with an increasingly integrated industry.
More than 11,000 visitors attended the three-day fair that featured 192 exhibitors, an increase of 12 percent from this time last year.
It may have been the 23rd edition of the yarn and knitwear fair, but it was the first time it featured a pop-up “Cashmere Boutique” and also introduced a “Knitwear Pavilion” with jerseys and circular knits more prominently displayed than before. The focus on cashmere for spring 2015 was seen as a particularly innovative move, but it was one that made sense to SpinExpo founder and organizer Karine Van Tassel.
“We have been calling this edition ‘Breaking the Boundaries,’ which gives you an idea of what we are trying to do,” she said. “Why should cashmere be an autumn-winter fabric? If I want my show to grow, I can go about it several ways. I don’t want to grow by going down-market so I am obliged to add things, like circular knits, to help the show to grow.”
SpinExpo’s creative director, Sophie Steller, was responsible for the colorful and fashion-focused pop-ups and trends area. She believes the introduction of different materials and knitwear reflects the way people work in the modern world.
“It’s the whole one-stop shop for a collection, which makes more sense,” Steller said. “It’s the way we work now. No one really works just with yarn isolated from how things are knitted and put together. If we want to encourage the international buyers to come, it makes sense to give them more under the one roof.”
As China continues to move manufacturing higher end across the board, a result in part of losing ground in the mass-market sector to newer and cheaper manufacturers elsewhere in Asia, SpinExpo has also focused more on enticing quality buyers from Europe.
“We believe China has reached a level where it’s not going to grow [as dramatically] anymore,” Van Tassel said. “Manufacturers here have to target export in a more sophisticated way.”
This year, Van Tassel and her team honed in on more than 200 VIP buyers, many making the trip to Shanghai and experiencing SpinExpo for the first time.
“Now that they have seen it, I think they will keep coming back,” she said. “I’ve already talked to a lot of people who have told me they have met more people [than at previous shows] and are expecting to do more business.
“We have definitely seen more buyers,” said exhibitor Shawn Qiang from Jiangsu Guotai Huashang Industrial Co. “Every year we come here, for many years. This year, we have seen the demand for quality is higher, especially among foreign buyers. People are looking for fancier yarns. I think we will do good business this year.”
Canadian-based wholesaler Helen Fortomaris was one of the first-time visitors to SpinExpo and was equally positive about her experience.
“I’m looking for novelty yarns, mostly for spring,” Fortomaris said. “This is my first time here and it’s really interesting to see the variety. I think I will find what I am looking for here, or at least a place to start and then go from there.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews