Splendid Mills, the brand of premium jersey and knits for men, is launching a line for tween boys called Splendid Mills Jr. The line was tested in Fred Segal Kids and Lisa Kline stores last season, and is rolling out to about 50 units for spring. The boys’ line rounds out the Splendid brands, which include Splendid for women and Splendid Girl for tween girls. All the brands are divisions of Los Angeles-based Mo Industries, which was acquired by VF Corp. earlier this month.
The product design of Splendid Mills Jr. is based on the same colors, stripes and fabrics found in the men’s line, which is sold at high-end specialty stores and premium department stores. The boys’ collection includes T-shirts, short-sleeve crews, polos, hoodies and sweat shorts.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"