1790: The first successful crop of Sea Island cotton, considered the origin of pima cotton, was produced on Hilton Head Island, S.C.
1911: The name “pima” was applied to ELS, or extra-long staple, cotton being developed in the U.S. desert southwest. The name was given in honor of the Pima Indians who were helping to raise the ELS cotton on the U.S. Department of Agriculture experimental farm in Sacaton, Ariz.
1916: Seeking cotton sturdy enough to make tire cord, Goodyear invests in pima production.
1954: The first Supima print ads, feature designers such as Oleg Cassini and Claire McCardell.
1954: Supima is created as a marketing association to deal with climbing demand for America’s luxury fiber. Its name is a contraction of the words “superior” and “pima.”
1964: Supermodel Suzy Parker stars in a Supima ad campaign.
1997: Supima launches prestige licensing. Brooks Brothersbecomes one of the first to sign on.
2008: Winners of Supima’s student design competition present their collections during New York Fashion Week.
2010: The Supima Collection makes its debut at Bloomingdale’s — unisex T-shirts and tops that fill the need for luxury basics.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)
On the list of emerging designers to watch at London Fashion Week is @nabilnayal. The Syrian-Born and raised designer – who is known for his sculptural and dramatic designs with an Elizabethan era aesthetic – said he designs for a woman who is not afraid to challenge conventions. To see which other up-and-coming talents are joining the schedule this season, head to WWD.com. #wwdfashion #lfw (📷: @gomezdevillaboa)