1790: The first successful crop of Sea Island cotton, considered the origin of pima cotton, was produced on Hilton Head Island, S.C. 1911: The name “pima” was applied to ELS, or extra-long staple, cotton being developed in the U.S. desert southwest. The name was given in honor of the Pima Indians who were helping to raise the ELS cotton on the U.S. Department of Agriculture experimental farm in Sacaton, Ariz. 1916: Seeking cotton sturdy enough to make tire cord, Goodyear invests in pima production. 1954: The first Supima print ads, feature designers such as Oleg Cassini and Claire McCardell. 1954: Supima is created as a marketing association to deal with climbing demand for America’s luxury fiber. Its name is a contraction of the words “superior” and “pima.” 1964: Supermodel Suzy Parker stars in a Supima ad campaign. 1997: Supima launches prestige licensing. Brooks Brothersbecomes one of the first to sign on. 2008: Winners of Supima’s student design competition present their collections during New York Fashion Week. 2010: The Supima Collection makes its debut at Bloomingdale’s — unisex T-shirts and tops that fill the need for luxury basics. 2011: Supima celebrates 100 years of pima cotton.

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