By  on April 19, 2010

BASEL, Switzerland — Tag Heuer worldwide president and chief executive officer Jean-Christophe Babin is celebrating the Swiss watchmaker’s 150th anniversary with a declaration of independence.

Famous for its sports watches and chronographs, worn by celebrities and sports figures ranging from Steve McQueen to Tiger Woods and Maria Sharapova, the brand this year is spotlighting a lesser-known facet of its identity — a tradition of technical expertise.

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