By  on September 18, 2013

Elie Tahari has found his designated denim guru.

The entrepreneurial chairman of the firm that bears his name has brought on market veteran Michael Press to head a new denim venture, dubbed Greywire, as president. Greywire is slated for a spring launch and will include about 20 styles of women’s and men’s jeans complemented by jackets, knit and woven tops, pants and shorts.

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