The entrepreneurial chairman of the firm that bears his name has brought on market veteran Michael Press to head a new denim venture, dubbed Greywire, as president. Greywire is slated for a spring launch and will include about 20 styles of women’s and men’s jeans complemented by jackets, knit and woven tops, pants and shorts.
Press’ résumé includes start-up and management posts at some of the major premium and upscale denim brands of the last 20 years, including Diesel, Polo Jeans, AG Adriano Goldschmied, Paige Denim and Earnest Sewn. He was most recently president of textiles at Elizabeth and James following a stint as president of Vintage Revolution.
Greywire seeks to fill what appears to be the growing space between the premium market, generally carrying retail prices of $200 and above, and more moderately priced jeans selling at under $100, with basic and fashion pieces in the $118 to $180 retail range. Expected to sell at about a two-to-one ratio of women’s to men’s initially, jeans silhouettes in women’s include a skinny, boot cut, straight leg, flare and boyfriend. In men’s, the assortment includes relaxed, slim boot cut and a tapered straight leg.
Speaking at the Coterie show Tuesday as he previewed the line for retailers, Press positioned the Tahari sensibility and the denim category as a natural match.
“Elie is a man who can outfit a woman in a $5,000 dress and still look at putting her into a $140 pair of jeans with exactly the same passion,” he said. “I’ve worked with people who just don’t have the same passion when they take the product to a lower price. And with the onslaught of the H&Ms and the Topshops of the world, price has become an issue but it can’t ever be a justification for a product that is anything but overwhelmingly strong. People don’t want to have to spend $250 to get something great. We’re aiming for attainable luxury here.”
Responding to questions via e-mail during a trip out of the country, Tahari noted that his existing collections included denim but simply didn’t make a strong enough statement in the category.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews