By  on October 10, 2012

SAN FRANCISCO — Target Corp. has built C9 by Champion into a $1 billion brand within its doors and will soon see how the activewear label performs beyond those barriers.

Today, the Minneapolis-based retailer will open a C9 Active Apparel store, the first retail concept Target has introduced not under its own name since a five-year experiment with specialty Everyday Hero stores ended in 1997. Housed in 3,000 square feet inside Westfield’s Metreon complex in San Francisco just below the fifth CityTarget in the U.S., the store reflects the strength of the activewear sector and Target’s strategy to make further inroads with urban shoppers who are turning activewear into all-day uniforms.

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