By  on May 2, 2012

TCNY, the contemporary label owned by Hong Kong-based custom tailor Ascot Chang, will be launching a made-to-measure service, the focal point of recent efforts at revamping the label.

TCNY was launched in 1998 in a bid to sell classically styled clothing for urban professionals, who might otherwise be turned off by the parent label’s higher prices and more conservative cut. Family-owned Ascot Chang said its higher-end namesake label’s customers include the likes of former U.S. President George Bush and French President Nicolas Sarkozy.

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