By  on November 20, 2009

This is particularly true of the U.S. market, where the high-end shirtmaker generates 40 percent of its revenue via 22 directly operated stores. The brand is hoping to increase those numbers with a new strategy that includes revamping the retail experience, updating assortments and testing a new distribution model.

Leading the charge is Suzanne Humbert, the new president of Thomas Pink U.S., who joined the company earlier this month, succeeding Robert Dundon, who left Thomas Pink in April. A veteran of retail divisions at St. John, French Connection and Banana Republic, Humbert said her first priority is shoring up Pink’s existing U.S. doors.

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