NEW YORK — Tiffany will open its first men’s-only boutique in Tokyo this fall.
The shop, which will be called Tiffany & Co. The Men’s Store, will be located on the first floor of the renovated men’s building of the Isetan Department Store in Shinjuku. The size of the shop has yet to be determined, but will be “relatively small,” according to Mark Aaron, vice-president of investor relations for the retailer. “It is part of a bigger reformatting of the Isetan men’s floor, and we’ll be with other high-end brands,” he said.
Mike Christ, president of Tiffany Japan, said in a statement last week, “We are pleased to debut the first Tiffany & Co. store for men in Japan and can think of a no-more-perfect location than the trendsetting Isetan Men’s Store. Tiffany & Co. has a long history of offering men the most sophisticated accessories, and we see this new opportunity as a further evolution of that tradition.”
Tiffany will introduce new merchandise specifically designed for men at the boutique, including a new collection featuring the exclusive Tiffany Lucida diamond set in white gold. The mix will also include Tiffany diamonds set in platinum and 18-karat gold, and designs from Paloma Picasso, Elsa Peretti, Jean Schlumberger and Frank Gehry, along with watches and accessories.
Aaron said Tiffany chose Tokyo for its first men’s boutique because “the people at Isetan have a very exciting store there.” And because men’s jewelry is still a small category for the company. “When our Japanese partner and Isetan said they thought the concept had potential for faster growth,” Tiffany opted to take the plunge.
He said it was premature, however, to view the men’s boutique as the precursor to a significant rollout.
James Hurley, managing director and senior research analyst of Telsey Advisory Group LLC, said he believes the men’s boutique may also help Tiffany jump-start its sputtering Japanese business. “They’ve been trying to reenergize the Japanese business for some time now,” he said. “And the men’s boutique is one way to do it.”
In its first-quarter results released last week, Aaron told analysts on a conference call: “In Japan we think the environment for consumer spending is somewhat challenging.” Total retail sales in Japan declined two percent in the quarter and comps were down seven percent, he noted, “below our expectation that called for virtually flat comps.”
Hurley said the male consumer in Japan is “more open to accessorizing” than in many other countries around the world and is “very fashion-oriented” so Tiffany should find “receptivity in that market.”
He also believes the Isetan boutique will serve as a “ laboratory for not only jewelry and watches, but ties and wallets, which they’ve pulled back on. It will be a place for them to test out new ideas.”
Hurley called the boutique a “bold step” for Tiffany. “It’s good to see them think outside the box.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)