NEW YORK — Tiffany will open its first men’s-only boutique in Tokyo this fall.
The shop, which will be called Tiffany & Co. The Men’s Store, will be located on the first floor of the renovated men’s building of the Isetan Department Store in Shinjuku. The size of the shop has yet to be determined, but will be “relatively small,” according to Mark Aaron, vice-president of investor relations for the retailer. “It is part of a bigger reformatting of the Isetan men’s floor, and we’ll be with other high-end brands,” he said.
Mike Christ, president of Tiffany Japan, said in a statement last week, “We are pleased to debut the first Tiffany & Co. store for men in Japan and can think of a no-more-perfect location than the trendsetting Isetan Men’s Store. Tiffany & Co. has a long history of offering men the most sophisticated accessories, and we see this new opportunity as a further evolution of that tradition.”
Tiffany will introduce new merchandise specifically designed for men at the boutique, including a new collection featuring the exclusive Tiffany Lucida diamond set in white gold. The mix will also include Tiffany diamonds set in platinum and 18-karat gold, and designs from Paloma Picasso, Elsa Peretti, Jean Schlumberger and Frank Gehry, along with watches and accessories.
Aaron said Tiffany chose Tokyo for its first men’s boutique because “the people at Isetan have a very exciting store there.” And because men’s jewelry is still a small category for the company. “When our Japanese partner and Isetan said they thought the concept had potential for faster growth,” Tiffany opted to take the plunge.
He said it was premature, however, to view the men’s boutique as the precursor to a significant rollout.
James Hurley, managing director and senior research analyst of Telsey Advisory Group LLC, said he believes the men’s boutique may also help Tiffany jump-start its sputtering Japanese business. “They’ve been trying to reenergize the Japanese business for some time now,” he said. “And the men’s boutique is one way to do it.”
In its first-quarter results released last week, Aaron told analysts on a conference call: “In Japan we think the environment for consumer spending is somewhat challenging.” Total retail sales in Japan declined two percent in the quarter and comps were down seven percent, he noted, “below our expectation that called for virtually flat comps.”
Hurley said the male consumer in Japan is “more open to accessorizing” than in many other countries around the world and is “very fashion-oriented” so Tiffany should find “receptivity in that market.”
He also believes the Isetan boutique will serve as a “ laboratory for not only jewelry and watches, but ties and wallets, which they’ve pulled back on. It will be a place for them to test out new ideas.”
Hurley called the boutique a “bold step” for Tiffany. “It’s good to see them think outside the box.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty