Timberland is ready to re-boot its apparel business.
In the wake of the early termination of its North American apparel license with PVH Corp. in 2011, followed by its acquisition by VF Corp. in the same year, Timberland has taken its domestic apparel business in-house and will relaunch it at retail this fall. The new Timberland apparel line is more upscale, has higher prices and is focused on outerwear — bringing the brand more in line with its core footwear offerings, as well as its global apparel business.
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