Designer Todd Snyder has partnered with activewear-maker Champion on a co-branded line that will be in stores this August.
The 35-piece capsule line includes the expected gym-inspired pieces like sweats, T-shirts and thermal crewnecks, which will retail for $55 to $125, but also extends the Champion brand into designer garments like wool flannel varsity jackets for $700, a waxed duffle coat for $450 and even a slim-fit suit — fashioned from Champion’s signature reverse weave sweatshirt fabric — that will retail for $1,600.
Snyder and Champion expect the collection to become an ongoing collaboration. Retailers will get their first look at the offerings at the Project trade shows in New York and Las Vegas.
“I love the juxtaposition of tailoring and athleticwear,” said Snyder, who often pairs sport coats with active pieces in his own fashion week presentations. “I grew up wearing Champion in school and have collected vintage pieces for the past 15 years. I never realized how much their stuff is coveted by collectors until I got into fashion. Champion is a real American icon and I wanted to elevate the brand.”
Now a unit of Hanesbrands Inc., Champion was founded in 1919 and over the years invented and popularized the reverse weave sweatshirt, mesh practice jerseys and the sports bra. The brand rings up $2.1 billion in annual sales.
Snyder worked with Champion’s chief design officer, Ned Munroe, and design director, Joanne Sessler, on the new designer line. “It’s part of our halo strategy, which takes us beyond sporting goods and collegiate stores. This brand is relevant on field but it’s also relevant off field as a lifestyle brand,” said Munroe.
Champion has aimed for the hipster market in recent seasons via a specialty collection sold at Urban Outfitters, which launched this past fall, and a line with skate brand Supreme, launched two years ago. “Our next step was to find a designer that had distribution in top specialty stores that could really embrace Champion and work with higher price points,” said Munroe.
Snyder, a veteran of Ralph Lauren, Gap and J. Crew, launched his namesake designer label in 2011 that is carried at influential retailers such as Barneys New York, Neiman Marcus, Ron Herman and Mr Porter. While at J. Crew as senior vice president of menswear, he became adept at cross-pollinating brands via collaborations with companies like Timex, Red Wing, Thomas Mason and Alden.
The Todd Snyder + Champion collection bears labels and hangtags decorated with Champion graphics from the Fifties, with each garment stenciled with a “T. Snyder” mark. Most of the garments are manufactured by the WS & Co. production facility in Toronto.
“It’s a high-end knitwear manufacturer and they have 50-year-old flat lock machines, which is the stitch that really sets apart a great vintage sample from newer samples. It’s slower, but it produces the best stitch,” explained Snyder.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)