Designer Todd Snyder has partnered with activewear-maker Champion on a co-branded line that will be in stores this August.
The 35-piece capsule line includes the expected gym-inspired pieces like sweats, T-shirts and thermal crewnecks, which will retail for $55 to $125, but also extends the Champion brand into designer garments like wool flannel varsity jackets for $700, a waxed duffle coat for $450 and even a slim-fit suit — fashioned from Champion’s signature reverse weave sweatshirt fabric — that will retail for $1,600.
Snyder and Champion expect the collection to become an ongoing collaboration. Retailers will get their first look at the offerings at the Project trade shows in New York and Las Vegas.
“I love the juxtaposition of tailoring and athleticwear,” said Snyder, who often pairs sport coats with active pieces in his own fashion week presentations. “I grew up wearing Champion in school and have collected vintage pieces for the past 15 years. I never realized how much their stuff is coveted by collectors until I got into fashion. Champion is a real American icon and I wanted to elevate the brand.”
Now a unit of Hanesbrands Inc., Champion was founded in 1919 and over the years invented and popularized the reverse weave sweatshirt, mesh practice jerseys and the sports bra. The brand rings up $2.1 billion in annual sales.
Snyder worked with Champion’s chief design officer, Ned Munroe, and design director, Joanne Sessler, on the new designer line. “It’s part of our halo strategy, which takes us beyond sporting goods and collegiate stores. This brand is relevant on field but it’s also relevant off field as a lifestyle brand,” said Munroe.
Champion has aimed for the hipster market in recent seasons via a specialty collection sold at Urban Outfitters, which launched this past fall, and a line with skate brand Supreme, launched two years ago. “Our next step was to find a designer that had distribution in top specialty stores that could really embrace Champion and work with higher price points,” said Munroe.
Snyder, a veteran of Ralph Lauren, Gap and J. Crew, launched his namesake designer label in 2011 that is carried at influential retailers such as Barneys New York, Neiman Marcus, Ron Herman and Mr Porter. While at J. Crew as senior vice president of menswear, he became adept at cross-pollinating brands via collaborations with companies like Timex, Red Wing, Thomas Mason and Alden.
The Todd Snyder + Champion collection bears labels and hangtags decorated with Champion graphics from the Fifties, with each garment stenciled with a “T. Snyder” mark. Most of the garments are manufactured by the WS & Co. production facility in Toronto.
“It’s a high-end knitwear manufacturer and they have 50-year-old flat lock machines, which is the stitch that really sets apart a great vintage sample from newer samples. It’s slower, but it produces the best stitch,” explained Snyder.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye