Todd Snyder is jumping into the footwear business.
The men’s wear designer has teamed with Cole Haan in a multiyear deal to create a new co-branded collection of shoes called Cole Haan & Todd Snyder. The brand will launch for spring.
“I’ve always wanted to do shoes and my history with the brand goes back to when I started in this business at Badowers in Des Moines, Iowa, where Cole Haan was the number-one selling shoe,” he said. “I’ve been a fan of Cole Haan for years and have always admired their high-quality craftsmanship and American style.” His personal collection numbers more than 30 pairs.
Snyder said the two brands worked together to create custom Cole Haan Chelsea boots during Snyder’s fall fashion presentation, and the relationship grew from there.
“After our initial partnership, I knew that we could bring a unique collection to consumers,” he said. Snyder said he pored through Cole Haan’s archives and developed eight styles with his spin. The offering will grow to 15 models for fall. The inaugural collection includes soft leather-soled shoes as well as a chukka boot, Snyder said.
Snyder worked on the design with Cole Haan’s global creative director, Walker MacWilliam, friends since they’d worked together at Polo Ralph Lauren many years ago.
The collection is expected to “bring the Cole Haan brand to a new customer and the independent shops that carry the Todd Snyder brand today. Moreover, Todd’s following in the Japanese market will, undoubtedly, embrace the collaboration when we launch it at Todd’s Townhouse flagship in Shibuya and our new Ginza location in Tokyo,” said Andrew Dubin, chief merchandising officer at Cole Haan.
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