Peerless Clothing Co. is adding a new name to its stable of designer brands: Todd Snyder.
And it might not be the only megaapparel group to be getting behind Snyder. Word is that the designer also has signed a license for shirts and ties with PVH Corp. The deals would represent a major vote of confidence in a member of the next generation of American men’s wear designers, adding a license with Snyder to those the two groups already have, including household names such as Ralph Lauren, Calvin Klein, Michael Kors, Elie Tahari, Tommy Hilfiger and Donna Karan.
The association with Peerless came about serendipitously, according to Snyder.
Nordstrom carries the designer’s suits, which retail for $1,495 to $1,895, in five doors but reached out to Snyder while brainstorming about how to “reinvent their designer suit department.”
David Witman, executive vice president and general merchandise manager of men’s for Nordstrom, “liked my style and asked if there was a way I could rethink my tailored clothing and pare down the price,” Snyder said. At the same time, he said, Peerless was seeking a young designer to throw its muscle behind.
The result was a license for Peerless to produce the Todd Snyder White Label collection of tailored clothing and sport coats, which will launch at 25 Nordstrom doors exclusively for fall. “The stars aligned,” the designer said with a smile.
The suits will retail for $795 to $995 and sport coats will sell for $695. The suits will feature a narrow lapel, a trim chest and armhole, a soft natural shoulder and a slightly shorter body length. The suits are half-canvas and the collar and lapels are pick-stitched. The sport coat is unlined and “very clean,” he said.
There will be one suit model and one sport coat, each available in six fabric choices for the first season. Snyder expects to expand the offering in future seasons when distribution will be opened up to other retailers in addition to Nordstrom.
White Label will be produced in the Hart Schaffner Marx clothing factory in Chicago. For Snyder, it was essential that the collection be manufactured in the U.S. And when he visited the facility, he said he was overwhelmed by the level of expertise of the workers. “They make a great suit,” he said. “To see the workers that they have and how long they’ve been there, it’s amazing. And to sell it for $795 represents good value for the customer.”
But Snyder, who started his career in fashion as a tailor’s assistant in Iowa, had to rework the stock garment in order to give it his own take.
“I flew to the factory and deconstructed their suit and reinvented it,” he said. “The younger guy can wear it but it won’t alienate an older customer either. It’s a tasteful, modern take on clothing.”
In order to complete the package, Snyder knew he had to offer shirts and ties and is said to have signed a deal with PVH.
Mitchell Lechner, president of dress furnishings for PVH, would not confirm the deal, but called the designer a “real up-and-comer. He’s very dynamic and I’m very respectful of what he’s doing. He’s one of the most exciting young designers out there.” Sources said the 100 percent cotton shirts will be a mix of solids and patterns. Ties will be all silk except for a cotton-khaki version and will be centered around navy and gray, but with some updated patterns sprinkled in, according to sources.
Snyder believes the line will open the door for similar opportunities for other rising designers. “We want to revolutionize men’s wear,” he said. “I want to dress a lot of people and don’t want to be exclusive. This is the first thing that will have scale and [thanks to Peerless and PVH], we don’t have to do the heavy lifting.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)