By  on August 20, 2010

Tommy Hilfiger’s latest fragrance masterbrand, Loud, is an obvious departure for the designer’s 15-year-old beauty franchise — and one that could yield a payday of as much as $100 million in retail sales globally in the first year it is on counter.

Unlike earlier releases — most of which have featured all-American positioning and blonde, blue-eyed, rosy-cheeked models — Loud’s m.o. is decidedly downtown, as in the Palladium in the late Eighties. Built around a music proposition and aimed at Gen-Y users, the scent duo will be released in October in Europe and in the U.S. in the spring.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus