By  on August 8, 2008

NEW YORK—Luxury watch retailer Tourneau has announced it will open a 3,300-square-foot flagship store at 510 Madison Avenue in early 2009. The new outpost will replace the company’s existing flagship at 12 East 57th Street and will be Tourneau's fourth New York City location. The company also has stores at 635 Madison Avenue, 200 West 34th Street and 12 E 57th street.

“We are thrilled to be able to showcase our brands in a larger continuous environment, “ said Tourneau’s executive vice president Andrew Block. The store’s current location on 52nd street is divided by the Omni Hotel’s freight elevator, which according to Block has divided the boutique into two separate spaces—with luxury watches from the likes of Rolex and Cartier on one side, and others from brands like Breitling and Tag, on the other.

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