By  on August 8, 2008

NEW YORK—Luxury watch retailer Tourneau has announced it will open a 3,300-square-foot flagship store at 510 Madison Avenue in early 2009. The new outpost will replace the company’s existing flagship at 12 East 57th Street and will be Tourneau's fourth New York City location. The company also has stores at 635 Madison Avenue, 200 West 34th Street and 12 E 57th street.

“We are thrilled to be able to showcase our brands in a larger continuous environment, “ said Tourneau’s executive vice president Andrew Block. The store’s current location on 52nd street is divided by the Omni Hotel’s freight elevator, which according to Block has divided the boutique into two separate spaces—with luxury watches from the likes of Rolex and Cartier on one side, and others from brands like Breitling and Tag, on the other.

The new free-flowing store, located at the southwest corner of Madison and 53rd Street, will feature 25-foot ceilings, floor-to-ceiling "vision glass" as well and a separate Rolex boutique, which according to Block, will reflect the brand’s signature look and feel.

Real estate firms RKF Felenstein, Was & Associates represented Tourneau in this transaction. Building ownership was represented in-house by Macklowe's Jason Grebin and Andrew Lazarus.

"We were able to secure for Tourneau a fabulous opportunity in the most dynamic new project in the Plaza District," said RKF Chairman & CEO Robert K. Futterman. "The space's visibility and expanded footprint will enable Tourneau to showcase their products in a whole new way."

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