By  on September 28, 2012

MILAN — With its clashing architecture and congested traffic, Milan is not a city that leaves everyone smitten, but those who know it appreciate its sobriety and style. The new Trussardi men’s eau de toilette, Trussardi My Land, which hits stores at the end of September, is a love letter to the city, with Tomaso Trussardi as testimonial in a commercial shot by film director Wim Wenders.

Trussardi — son of Nicola Trussardi, who turned his family’s luxury glove-making business into a major fashion player — is chief executive officer for TRS Evolution, the Trussardi Group company that produces the brand’s first and second lines of clothing and accessories.

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