The premium brand, best known for its travel, business and lifestyle accessories, has signed a licensing deal with David Peyser Sportswear Inc. to design, develop and distribute Tumi outerwear for men and women.
David Peyser, parent company of Weatherproof, Junior Gallery and MV Sport, has hired Scott Branscum as president to lead the creative direction of the collection. Branscum, a 20-year veteran, most recently developed and launched the Massif brand, a men’s brand that combined modern fashion with innovative technology. He has also served as president and chief executive officer of SB Premier Brands, a division of Schottenstein-Bernstein, launched an outerwear division for Perry Ellis International and has also held senior positions at Eddie Bauer and Cutter & Buck.
Branscum said his plan for the collection, which will launch for fall 2014, will be to “combine creative design with technical, modern features.” He said the line will include a variety of weights and will be “tiered to weekend, everyday and fashion.” It will be targeted to major department and better specialty stores. Retail price points will range from $295 to $695.
Alan Krantzler, senior vice president of brand management for Tumi, said David Peyser’s management team comprises “savvy marketers. They know how to get people’s attention.” He also likes the idea that the outerwear will have a fashion aesthetic blended with performance attributes, which he said is a hallmark of the Tumi brand.
Tumi will open a 6,000-square-foot showroom to showcase the outerwear at 463 Seventh Avenue. It is scheduled to open by the end of the year, when the first pieces from the collection will be launched. Inspired by the company’s new flagship design, the showroom will be minimalist and sophisticated, according to Tumi.
Tumi, which is known for its black-on-black ballistic nylon, is carried in more than 200 stores in more than 75 countries around the world.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia