By  on September 26, 2012

LOS ANGELES — Tumi, the luxury travel and accessories brand that went public in April, has opened a flagship on Rodeo Drive in Beverly Hills as it presses forward with retail expansion.

Designed by San Francisco architecture firm Brand + Allen with Tumi, the new 2,000-square-foot store — the brand’s 75th in the U.S. and 12th in California — marks the debut of a retail concept that seeks to broaden the appeal of the brand’s merchandise. It elevates the positioning of accessories and products aimed at women, both small but growing parts of Tumi’s business.

“Rodeo Drive is a landmark location,” said Alan Krantzler, senior vice president of brand management at Tumi. “We really wanted to make, not so much a departure, but an acknowledgement that we were on a special street and build a store that would be as sophisticated and as inviting as possible given the neighborhood.”

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