Tom Brady will be getting some fancy new footwear this fall.
Ugg, the footwear maker endorsed by the quarterback, is launching an upscale men’s line of shoes, boots and gloves under the Ugg Collection moniker. Sourced and made in Italy, the high-end offering follows on the heels of a women’s Collection line launched last fall.
“We wanted to take the brand up a notch and celebrate the craftsmanship that comes out of Italy,” said Leah Larson, vice president and creative director of the Santa Barbara, Calif.-based company. “There are some core Ugg customers that will be interested in the Collection product, but it will also bring in new customers for us.”
The men’s Collection footwear ranges from $325 to $795, while core Ugg for Men footwear ranges from $90 to $325.
The men’s Collection launch this fall comes after a major marketing push for the core Ugg men’s business, centered on an advertising campaign featuring Brady last fall. The New England Patriots quarterback will return in a new men’s campaign for the brand this fall. A separate campaign, without Brady, will herald the launch of the men’s Collection range.
The new lineup is centered on rugged, rock ’n’ roll-inspired designs, incorporating hand-dipped vachetta leathers, stacked leather heels and Italian wool shafts. The effect is broken-in and masculine but with a sophisticated, hand-crafted look.
One café racer boot in Buffalo leather is adorned with brass buckle details while others have wool insets. Some pre-fall styles include a dressier aesthetic, with suede chukka boots and lace-ups in bright colors of teal, blue and green, with contrasting painted outsoles.
Larson said she was inspired by musicians like Jimi Hendrix, Jim Morrison and The Beatles when designing the collection, as well as the café racer subculture of Sixties Britain.
In another move meant to bolster its men’s business, Ugg will open its first men’s-only store at 600 Madison Avenue in New York on June 5, in an 800-square-foot space adjacent to an existing Ugg Australia store. The men’s shop will feature its own interior design scheme to provide a masculine shopping environment for men, who may best know the brand for its female-centric sheepskin boots.
Ugg actually was originally launched in 1978 in Southern California as a men’s footwear brand by an Australian surfer named Brian Smith. The sheepskin boots were popular among surfers in his native Australia and Smith aimed to popularize them in the U.S. Deckers Outdoor Corp. acquired Ugg in 1995 and by 2000 the much-copied boots were one of Oprah Winfrey’s “favorite things.”
Last year, wholesale sales of Ugg increased 38 percent to $915.2 million, up from $663.9 million in 2010. The company does not divulge men’s versus women’s sales figures.
There are 31 full-price Ugg stores worldwide, including 13 in North America, in addition to 14 outlet stores. Another seven full-price stores and 13 to 17 outlets are slated to open this year.
The men’s Collection product will be available in Ugg Australia flagships, on uggaustralia.com and at wholesale partners. The company is still finalizing wholesale orders. Key Ugg retailers for the core men’s and women’s lines include Nordstrom, Neiman Marcus, Bloomingdale’s, Dillard’s, Journey’s, David Z. and Zappos.com.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye