NEW YORK — Under Armour, the king of compression, has unveiled its latest technological innovation, ClutchFit, a new fabric that is being described as a “second skin.”
ClutchFit, which has an hourglass design, responds to movement and activates under pressure, and will be featured in products ranging from footwear to apparel this fall.
At a presentation at its new New York City offices on Wednesday, the company said the material was developed at its Innovation Lab in Baltimore and provides support by wrapping the body or foot for enhanced feel and fit.
Although the focal point for ClutchFit will be footwear for sports like soccer, football and baseball, it will also be featured in apparel.
Justin Dorr, product line manager for men’s training apparel for Under Armour, explained that unlike a rubber band that gets more narrow as it stretches, ClutchFit actually expands as it stretches out. “Most fabrics bind and bunch when you move, which causes restriction. Under Armour’s exclusive UA ClutchFit pattern opens up, expanding under pressure for freer athletic movement,” the company explained.
“It’s compression but it moves with you and provides the best range of motion,” Dorr added.
ClutchFit will be available in four men’s base layer pieces: short-sleeve and long-sleeve shirts, shorts and leggings. It will launch in August or September and will retail for $69.99 for the short, $74.99 for the short-sleeve T and $79.99 for the legging. Dorr said the product will be available at Under Armour stores, as well as sporting goods retailers and other “top-tier performance stores.”
He said the product will be merchandised in a box — a first for the brand — with the brand attributes explained on the packaging.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast