Colombian men’s underwear brand Unico hopes to sharply increase sales by 2017 as it enters new markets in the U.S., Europe and Latin America.
Carolina Kligman, Unico’s marketing director, said the brand, known for making a range of colorful and fitted underwear, aims to raise sales to $15 million by 2017 from $6 million last year. It also hopes to open 20 standalone stores, up from seven now, both in Colombian and international locations, she added.
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