By and  on August 27, 2009

What are American consumers buying this year? Men’s underwear and fleece hoodies, according to market research firm NPD Group.


Men’s underwear “is need-based, typically on an 18-to-24-month cycle,” said Marshal Cohen, chief industry analyst for NPD, which released its apparel market category sales figures for the first half of 2009. “As long as that continues, it means that the consumer is out there spending on necessity.”

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