By  on March 2, 2010

MILAN — Italian textile producers exhibiting at the Milano Unica show were intent on diversifying into the casual and sporty arenas with a new generation of high-performance natural fabrics.

Figures released during the fair from the Italian fashion and textile consortium SMI-ATI illustrated the deep-reaching effects the recession has had on Italian producers, driving home the need to widen the customer base. According to SMI-ATI, the Italian textile industry saw sales drop 22.5 percent to 6.7 billion euros in 2009, or $9.34 billion at average exchange.

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