Unifi Inc., maker of the Repreverecycled fiber brand made from plastic bottles, is collaborating with seven professional sports teams, including ones from the National Basketball Association and National Hockey League, to spread an environmental message.The collaboration involves engaging crowds in messages aimed at environmental responsibility, as well as the launch of the Repreve Ultimate Sports Fan Experience, a sweepstakes series consisting of special experiences with the Dallas Mavericks, Portland Trail Blazers, Boston Bruins, Detroit Red Wings, Anaheim Ducks, Minnesota Wild and New Jersey Devils.As part of the sweepstakes, winners will receive prizes including on-court or on-ice passes, VIP tickets, pregame bench access, locker room tours, autographed team goods and player meet-and-greets. In addition, each stadium will be enveloped in recycling messaging, showing fans that Repreve makes it easy for them to be a catalyst for positive environmental change.The Repreve Ultimate Sports Fan Experience is part of Unifi’s national Repreve #TurnItGreen mobile tour in which the company travels the nation with a custom-designed, interactive trailer to educate the public about the importance of recycling and showcase the Repreve-based products that can be made when fans recycle their water bottles.The tour makes stops at sports stadiums and live music festivals across the country to raise awareness about how individuals can help make the Earth a healthier place by choosing products made with recycled materials like Repreve. The fiber is used by brands across the auto, home and apparel industries, including Ford, The North Face, Volcom, Fossil and Pottery Barn.“Only 32 percent of plastic bottles are recycled in the United States, which is a statistic Unifi is working diligently to change,” said Jay Hertwig, vice president of global brand sales, marketing and product development for Unifi, based in Greensboro, N.C. “Through the Repreve Ultimate Sports Fan Experience and the #TurnItGreen tour, we aim to rally people’s passion for sports and help spread that passion toward taking better care of our environment. Because so many performance sports brands use Repreve in their products, it’s a great opportunity to connect fans with environmentally responsible practices and top-quality merchandise, as well as show them that they can make a positive impact on our environment just from buying recycled products.”Each of the sweepstakes entry periods will last for one month. The first started Monday with the Portland Trail Blazers and closes on March 12.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)