By  on August 27, 2010

LONDON — Van Cleef & Arpels will introduce Midnight in Paris, its first stand-alone men’s fragrance in more than 20 years, starting in September.The fragrance, composed with Inter Parfums, was inspired by a watch from the luxury brand’s high jewelry collection.Like its namesake timepiece, Midnight in Paris’ flacon features a map of the stars as visible from Place Vendôme, the city’s hub of fine jewelry.“[The bottle] takes up the same idea as the watch,” said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, of the round bottle, which was designed by Joël Desgrippes.Benacin noted the scent was created to appeal to men ages 30 and older.“It has a very masculine and very elegant feel,” he said.Blended by International Flavors & Fragrances perfumers Domitille Bertier and Olivier Polge, the fragrance will be available in both eau de toilette and eau de parfum versions. Both juices feature a note of lily of the valley at their heart. The eau de toilette also features notes of lemon, bergamot, rosemary, leather, tonka bean, amber and incense, while the eau de parfum includes notes of rosemary, maté, lemon, leather, styrax, amber, incense and tonka bean.“It’s a very different fragrance to the rest of the industry,” said Benacin, adding the scent could appeal to both men and women because of the lily-of-the-valley note.The fragrances will bow worldwide in September. The edp will be available as a 125-ml. spray priced at $115, while the edt will be sold as 75- and 125-ml. sprays priced at $70 and $95, respectively. A 40-ml. bottle of aftershave will go for $55.Industry sources estimate Midnight in Paris will generate 12.5 million euros, or about $15.9 million at current exchange, in retail volume from September through December.— Brid Costello

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