By  on July 24, 2009

A new limited edition John Varvatos scent, called Rock Volume One, declares that the designer is the king of rock — at least that’s the message four icons on the front of the bottle are meant to convey.

The icons, which, left to right display the initials “JV,” a crown, a guitar and “EST ’00” are stamped onto the flask-shaped bottle’s Zamac shell. (The metal, which is a zinc-based alloy, lends a heavy feel to the flacon, as does its weighty cap.)

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