PRINTS OF TIES: Vilebrequin is branching out into neckwear.

The French swimwear brand has licensed PVH Corp.’s Insignia Design Group to create a collection of neckties, bow ties and pocket squares based on its swimwear patterns.

“One of the strongest trends across the men’s fashion and accessories category is prints,” said David Sirkin, president of dress shirts for PVH, who said the Vilebrequin brand “is synonymous with iconic prints and a high-quality product. We believe consumers will be pleased with the adaptation of Vilebrequin’s prints from swimwear to neckwear.”

The ties and pocket squares will be made of Italian silk twill and the collection will be manufactured in Italy. The line will be available in stores in May.

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