By  on April 12, 2010

Vineyard Vines is adding to its team.

The Stamford, Conn.-based apparel and accessories brand has hired Bill Mahar as vice president of merchandising.

Mahar was most recently with Phillips-Van Heusen Corp. as executive vice president of merchandising for the Licensing Group. Prior to that he was the general merchandise manager of men’s and women’s apparel at Puma North America in Boston. He spent nearly 12 years with the Polo Ralph Lauren Corp., beginning as a cashier and working his way up to serve as a brand merchandiser for Polo Sport, Polo Golf and Polo Sportswear during his tenure.

“Bill brings a tremendous amount of experience to Vineyard Vines and we are ready and eager to learn from him,” said co-founder and chief executive officer Shep Murray. “Bill will play a huge part in further developing our collection. He will be working closely with our designers, as well as Ian and I, to streamline our vision for the brand. We’re excited to have him on board.”

Vineyard Vines was founded in 1998 by Murray and his brother Ian as a neckwear company. Since then, the company has expanded into additional products for men, women and children, including sportswear, accessories and golfwear.

The line is sold in more than 600 specialty and department stores, and there are nine freestanding stores in Boston, Edgartown, Nantucket and Mashpee, Mass.; Greenwich and Westport, Conn.; Memphis; Key Largo, Fla., and Washington.

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